Seneca College Recruitment Campaign 19/20

Brief: Get prospective students to consider Seneca as their post-secondary school of choice.

Insight: Students are looking for more than a diploma or a degree, they want the tools to adapt to an ever-changing job market.
 

Idea: We launched the Challenge Accepted campaign which demonstrated to prospective students that at Seneca, they can learn the skills, resilience and flexibility to take on their futures and adapt to change throughout their careers.
 

Seneca College Takeover at Yonge and Dundas Square

The campaign was awarded a Bronze Effie 
in the category of Education and Training 

The campaign also won 4 Gold, 4 Silver and 1 Bronze
at the 36th Annual EduAd Awards.

Seneca College Challenge Accepted Transit Ad
Seneca Challenge Accepted 3D Activation
Seneca College Challenge Accepted Billboard
Seneca College Challenge Accepted Social Post
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Seneca College Challenge Accepted Subway Takeover
Seneca Challenge Accepted Snapchat Ad
Seneca College Challenge Accepted Bus Ad