Seneca Recruitment Campaign 19/20

Brief: Get prospective students to consider Seneca as their post-secondary school of choice

Insight: Students are looking for more than a diploma or a degree, they want the tools to adapt to an ever-changing job market
 

Idea: we launched the Challenge Accepted campaign which demonstrated to prospective students that at Seneca, they can learn the skills, resilience and flexibility to take on their futures and adapt to change throughout their careers.
 

Seneca College Takeover at Yonge and Dundas Square

The campaign was awarded a Bronze Effie 
in the category of Education and Training 

The campaign also won 4 Gold, 4 Silver and 1 Bronze
at the 36th Annual EduAd Awards.

Seneca College Challenge Accepted Social Post
Seneca Challenge Accepted Snapchat Ad