The In-Betwiener

Brief: Make the Hot-dog category more relevant by bringing a
modern twist to Schneiders's heritage of quality and tradition.

Concept: "The In-Betwiener"

Execution: Packaging solution > The In-Betwiener Wiener.
"The perfect snack for all the in-between moments of life."

🏆 Applied Arts Student Award - Entire Advertising Campaign

 
 
 Packaging Solution: Tear-off Pack

Packaging Solution: Tear-off Pack

 OOH: Wild Postings

OOH: Wild Postings

Youtube Pre-Roll: Series

Youtube Pre-Roll: Series

Youtube Pre-Roll: Series

 
 
 Experiential: Vending Machines for Offices and Post-Secondary Schools

Experiential: Vending Machines for Offices and Post-Secondary Schools

 Social: Sponsored Snapchat, Facebook, Instagram Posts

Social: Sponsored Snapchat, Facebook, Instagram Posts

 Social: Spotify Bumper

Social: Spotify Bumper

 
 
WheelerFRONT.png
 
 Experiental: In-Betwiener Wheeler

Experiental: In-Betwiener Wheeler

 Experiential: Street Ambassadors

Experiential: Street Ambassadors

 Experiential: Ambassadors @ Rogers Centre Ticket Booths

Experiential: Ambassadors @ Rogers Centre Ticket Booths