Nissan Institute of Thrillology Platform
Brief: A retail campaign to get Canadians to consider Nissan in their next vehicle purchase.
Idea: We came up with a new platform bigger than retail which was born out of the brand's core vision of making thrilling cars. Introducing the Nissan Institute of Technology. Through this spoof institute, we demonstrated that Nissan's already done the research: their newest line-up is tested for the latest innovations in performance, and technology. They've got excitement, down to a science.
Bringing the Institute of Thrillology on road
An interactive Wind Tunnel was built at Drive Fest 2022
for attendees to become testers by sitting in vehicle seats
and getting their "Thrill Levels" measured.
Thrillology at the Autoshow
The Thrillology experience was brought to the Montreal and Toronto Autoshows. Attendees could interact with our expert Thrillologists to learn about the exciting features integrated into every vehicle of our 2023 Nissan lineup.