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Nissan Institute of Thrillology Platform

Nissan's already done the research: their newest line-up is tested for the latest innovations in performance, technology
and safety. Made possible by the Nissan Institute of Thrillology, where they've got excitement, down to a science.


Bringing the Institute of Thrillology on road

An interactive Wind Tunnel was built at Drive Fest 2022
for attendees to become testers by sitting in vehicle seats
and getting
their "Thrill Levels" measured. 


Thrillology at the Autoshow

The Thrillology experience was brought to the Montreal and Toronto Autoshows. Attendees could interact with our expert Thrillologists to learn about the exciting features integrated into every vehicle of our 2023 Nissan lineup.


Copywriter: Philip Hahn

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