Nissan Institute of Thrillology Platform
Nissan's already done the research: their newest line-up is tested for the latest innovations in performance, technology
and safety. Made possible by the Nissan Institute of Thrillology, where they've got excitement, down to a science.
Bringing the Institute of Thrillology on road
An interactive Wind Tunnel was built at Drive Fest 2022
for attendees to become testers by sitting in vehicle seats
and getting their "Thrill Levels" measured.
Copywriter: Philip Hahn