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New York Fries Shazamble Coupon

Brief: Spread awareness of the new menus items at New York locations: hotdogs, fries and poutine.

Idea: The new menu items are all worth singing about so we created parody songs in three popular genres for each item. In addition to publishing the songs on spotify, we put a coupon in the album artwork so listeners would get a discount whenever they shazam-ed the songs.

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