The MINI Market

Brief: Get young families to sign up for a test drive for the
2016 MINI Countryman at the MINI Downtown Dealership.

Concept: "The MINI Market"

Execution: With holiday season approaching, MINI Downtown will bring
MINI adventures, fitting them all under one roof, just like the Countryman.

 
 

Youtube Pre-Roll

 Web: Takeover

Web: Takeover

 Social: Eventbrite

Social: Eventbrite

Social: BlogTO Article

 Social: FB Sponsored Carousel

Social: FB Sponsored Carousel

 
 Experiential: The MINI Market Entrance

Experiential: The MINI Market Entrance

 
 
 Experiential: Test Drive Booth

Experiential: Test Drive Booth

 
 
 Experiental: The MINI Market

Experiental: The MINI Market