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IOGO Masterbrand Refresh:

Brief: Create a fun and fresh Masterbrand campaign to help IOGO stand out once again in a crowded yogourt space.

Idea: We showed Canadians that once they’ve enjoyed the delicious taste of iÖGO yogourt, there’s no going back to their old snack. And the only way appropriate way to tell this story was through the perspective of the scorned snacks themselves in the form of a ballad, a Snack Ballad that is.


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