2022 Volkswagen Taos Launch Campaign

Brief: Introduce the All-New 2022 Volkswagen Taos to Canadians.

Insight: People don't think that small compact SUVs are as capable as the big boys.
 
Idea: The All-New Taos is the smallest member
of the SUVW family. But it has the looks, space and spunk to tackle anything you throw at it. Simply put, the All-New Taos is always game.