Air Miles Bonus Bundles™

Brief: Keep Air Miles top of mind throughout the shopping process to get more target engagement and increase purchases from 1 Bonus Air Mile item to 5 Bonus Air Miles items.

Concept: "Bundles for Every Need"

Execution: Introduction of Air Miles Bonus Bundles™ at pre-shop, shop and post-shop encourages the target to bundle their shopping, earning 5x more Bonus Air Miles and using the program its fullest.

 
 
OOH: Transit Poster Series 1/3

OOH: Transit Poster Series 1/3

OOH: Transit Poster Series 3/3

OOH: Transit Poster Series 3/3

Transit: AR Activated Posters

Transit: AR Activated Posters

 
Air Miles App Optimization

Air Miles App Optimization

OOH: TV Spot

Social: Facebook Sponsored Posts

Social: Facebook Sponsored Posts

Email: Air Miles Members

Email: Air Miles Members

Direct Mail/In-Store: Rexall Flyer

Direct Mail/In-Store: Rexall Flyer

Shelf Talker

Shelf Talker

In Store Activation via Air Miles App on Bonus Items

In Store Activation via Air Miles App on Bonus Items

In store: Recipe Receipt for Air Miles members

In store: Recipe Receipt for Air Miles members

Digital: Microsite for the Air Miles Bonus Bundles™ Generator

Digital: Microsite for the Air Miles Bonus Bundles™ Generator